Share 'Tell Me A Story... How were you saved?'

I was reading through a post and came on the term "brand recognition" in reference to the denomination. It sent a shutter down my spine. Is the goal of Deep and Wide to 'sell' the church like some sort of product or is it to do our Father's work; to seek and to save that which is lost? If our goal is the later, to play our small part in the conversion of hearts and minds then it may be to our b...